Managing Innovation and creativity has become a primary element in many organizations. While there is a different process like brainstorming and campaign management the role of an MBA professional is to put all together to work simultaneously through the regular flow to achieve goals. Read more about the list below to know how the different phases of the innovation help management process.
Goals Setting the goals up is the first process in innovation management process. Finding a solution to the problem after discussing among all people involved comes under the goal setting process. The people under this discussion may be a group of people within an organization or customers and stakeholders of an organization. Setting Up goals with the end result in mind and making key personals for taking responsibility during the entire production line should be made by MBA professionals.
Cooperation In every creative process creating a collaborative solution for the team members working together is important than coming up with individual ideas. This should be achieved with the help of online tools and trade shows etc. Having a person trained with Masters degree in Business Management will definitely help the organization to form a team to work in a cooperative environment.
Combining Ideas After forming the initial idea it is advisable for the managers to choose the best ones and sometimes combining several ideas for forming a new one is involved in innovation management process. If some ideas are stronger it will be easy to combine them for creating a better result. Sometimes the end result will be much more effective than the tiny process involved. Having the employees who will be part of the process inside the idea generation process makes the process itself easier for doing.
Evaluation Based on the reviews the ideas which are combined with the previous steps need to be evaluated by the MBA professionals. This will also make the funding stage much easier in the innovation process. The evaluation process also involves choosing the best idea that is having good feasibility.
Testing Testing each and every idea is not possible so after evaluation whichever ideas come as result need to be tested to see whether the outcome will be good. Creating a prototype is the best method to do the testing part. Having a prototype made helps the investors, as well as customers, find out how the end product will be.
Implementation The prototypes which are tested can be sent for development and modifications be made to reach the final product. If there are changes from the previous product in the market there is a further scope of innovation and creativity inside the organization.
Assessment After implementing an idea, the entire process needs to be monitored carefully and assessed periodically. If the milestones are not achieved after implementing the product ideas it should be abandoned.
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