MBA professionals having experience in Customer Relationship Management can give proposals for managing customer service and improve the relationship with customers. The overall goal of CRM is to provide guidelines for improving the satisfaction of the clients. By showing the risk factors and focusing on the consequences that might arise during the project can be foreseen by MBA professionals. A By following the best practice and taking care of the resources can lead to the improved customer experience.
During the analysis of the customer relations using various analytics tools, MBA professionals can identify the interactions and medium which will be having greater impact on the relationship with the customer. Almost all factors that can contribute to the customer experience can be improved through Customer Relationship Management.
The software which can handle the different aspects of the customer service can be chosen wisely by the MBA professionals depending upon the objectives and budget. During the implementation of CRM proper care is taken for foreseeing and deploying all the factors that contribute to the improvement of customer experience. Adequate training is also done for improving the quality of products and services which directly affects the customer experience.
The following are the Roles and Responsibilities of Customer Relationship Manager
Ensuring the satisfaction among customers by asserting firm goals
Guiding and Leading team members through the product life cycle meeting the requirement of the customer.
Handling issues with the clients during the implementation at the right time with the exact manner.
Scheduling meetings with various departments within an organization and with customers
Providing the compensation on the complaints from customers in a timely manner.
Maintaining the list of correspondence with customers regularly.
Assisting top level management in taking decision making
Developing and Updating reports related to the clients
Maintaining reputation among clients for getting business constantly.
Creating Online training sessions and videos for helping the clients
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Source: https://mywestford.com/importance-of-customer-relationship-management-in-an-organization-for-mba-professionals/
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