In every organization, a dedicated team of a professionally qualified sales force is a big asset. When the business is good it will be much easier to keep the sales force happy but during hard times it will be much harder to keep the sales force on board. Having a core plan for motivating the sales employees can keep the morale up and stick to the game of selling regardless of the conditions of the market trends.
The first step in motivating the sales force is giving them thorough understanding about the company regardless of the products and services they sell. Giving exposure to the other members in the company and the idea of production line helps them look at the company on a high competition level. How the individual contribution is going to benefit the company and the sales professional.
Implementing contests exclusively for sales force and rewarding them when they meet the goals and targets can motivate them. Even though money is the most attractive benefit that can be given to an employee non-monetary rewards and certificates can also motivate them. Rewarding outstanding members of the team can help to motivate the overall team to perform more during their work.
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Source:https://mywestford.com/blog/importance-of-motivating-sales-force-in-an-organization/
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